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## Let's start at 12:10PM

- Take a moment to review the **Week 5** folder
- Recorded session to be made available on YouTube (unlisted)
- Please prioritize **Reading Group Topic Signup** if you haven't

#### View online at https://ckportfolio.com/slides/pc8005-w5

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## Let's get started ...

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## The Virtual Organization

#### PC 8005 - School of Professional Communication - Week 5

https://ckportfolio.com/slides/pc8005-w5

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### Reminder: Upcoming deadlines

- **End of this week**: Assignment #1 - Problem / Solution Pitch
- **Beginning of Week 6**: Research Reading Group video

#### Will be available for troubleshooting through the Reading Week

Reach out for technical troubleshooting with video recording

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## Before we start

#### In case of connection dropoff

- Immediate announcement on shared Slack using mobile data
- Leave and revisit the session recording later
- Stick around in the chat room if it allows

#### Formal cancellation if attempts fail in the next 10 minutes

- Solitary session recording for reference

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## Any questions?

Moving onto the this week's content ...

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## Today's agenda

- **Start of consumer e-commerce**
- From tulips to digital coins
- Two sides of computer hacking

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## Early years of ARPANet

#### Instant messaging and cannabis sales in the 1970s

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## Consumer commerce

#### Mail order catalogs

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## The Hockey Sweater

#### Iconic piece of Canadiana

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## Introduction of Minitel

#### Automation of mail order experience in the 1980s France

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## Technology accumulation

#### Credit card processor and secure communication, and the Web

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## Amazon.com

#### Focus on books against Barnes & Noble

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## eBay

#### Pez, Beanie Babies, and other collectibles

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## Craigslist

#### Begins as a newsletter service to a group of friends

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## Alibaba.com

#### Business-to-business platform

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## Dot-com bubble bursts

#### Loses 75% in value, eroded consumer confidence

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## Paypal

#### Escrow service

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## Blogs

#### Focus on personal journals

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## Facebook

#### Connecting with friends and family

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## Cyber Monday

#### Designed to compete against retail stores

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## Platform war

#### Marketplace, auction, payment

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## Stripe

#### Focus on developers

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## Shopify

#### Website, catalog, and payment in a single platform

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## Instacart

#### Personal shopper experience moved to online

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## Post-virus commerce

#### Retail in crisis, life in flux

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## Today's agenda

- Start of consumer e-commerce
- **From tulips to digital coins**
- Two sides of computer hacking

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## Online casino

#### Moving Las Vegas to your home

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## Sports betting

#### Lottery based on sports team performance

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## Trading cards

#### Small chance of winning a special item

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## Gacha

#### Random toy dispenser

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## Loot boxes

#### "Pay to win" video games

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## Regulated market

#### Applying traditional laws to online platforms

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## Emergence of bitcoin

#### Data fragment, exchanged and "mined"

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## Hyperinflation

#### 10,000 BTC pizza = 80 million USD

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## Rise of altcoins

#### Contribution to network infrastructure, mostly scams

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## Embrace by traditional banks

#### Adopting ledger technology and investment

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## Market "democratization"

#### Introduction of Robinhood

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## Coronavirus hits

#### Everybody moves to the Internet

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## Day trading and memes

#### r/WallStreetBets: "casinos for millenials"

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## Tulip mania

#### First recorded bubble, product of excess money in the market

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## Today's agenda

- Start of consumer e-commerce
- From tulips to digital coins
- **Two sides of computer hacking**

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## Cap'n Crunch

#### Free whistles and free phone calls

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## Hacker culture

#### ARPA and university students

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## Rise of security hackers

#### Finding vulnerabilities in a larger system

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## Social engineering

#### "Phishing" and deception

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## Kevin Mitnick

#### First well-publicized corporate hacking

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## WarGames

#### 1983 film portraying hackers

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## Rise of "hacking teams"

#### Local grassroots efforts and FBI attention

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## Introduction of trojan horse

#### Designed for corporate espionage

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## Amateur hacker

#### Consumer markets affected by the attacks

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## Rise of Anonymous

#### Formless and persistent

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## Political involvement

#### Traces of Chinese, Russian, and North Korean hackers

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## Death of Aaron Swartz

#### Mass download of online journal articles

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## White vs. black hat

#### Patching vs. exhausting vulnerabilities

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## Rise of open-source

#### Linux, Creative Commons, and Github

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## Pushing artistic boundaries

#### Chiptunes, fractal art, and video games

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## Takeaways

- Commerce becomes more personal and self-organized
- Speculative markets accelerated by digital tech dependence
- Cat-and-mouse game between systems and personal freedom

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### Mandatory tasks for this week

#### Listed in order of priority

- Production work on **Assignment #1** 
- Research and production work on **Research Reading Group**
- Course readings

#### More details available on D2L

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### Things to expect next week

- Reading week

#### When we come back

- Regulations and Policy Making

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## The Virtual Organization

#### PC 8005 - School of Professional Communication - Week 5

https://ckportfolio.com/slides/pc8005-w5